Sustainable Development Goals
Abstract/Objectives
Taiwan’s economic development via industrialization has been taking the resources from agriculture, including the land and human resources. Due to the prevailed education cultivating talents for various business needs, which contributes to the wealth and equality of Taiwan society. However, it prevails that Taiwan’s urban-rural relationship has been changed due to the impacts received from Taiwan’s admission to WTO on local industries, especially on agriculture. The flow of industrial man power from rural areas caused the decay of local economy established. For example, the setup of the science park in Hsinchu, attracting many young talents to move to Hsinchu and Zhubei cities, which in turn has been changing the landscape of city and surrounding townships. The inflow of workers to cities creates strangers who have the difficulties to integrate themselves with existing social networks in cities; verse visa, some city dwellers cannot join the social networks when they purchase lands in rural areas but live as strangers. Moreover, the outflow of residents from rural areas decreases the population, shrinks the economy, which in turn decreases the school students and affects the cultural vitality. Thus, the aforementioned trajectory of urban-rural development presents the consumption relationship which diminish the value, respectively, which in turn negatively impacts the sustainability economically, socially, and environmentally. The businesses and cultural foundations of rural communities need to be revitalized; however, due to the lack of cross-disciplinary talents to join this revitalization process, the transformation of urban-rural value co-creation service systems call for the participation of various professionals mainly from urban areas. In Hsinchu, we have prestigious universities and high-tech industries, which withhold the rich sources of talents from various areas. We face the needs to re-establish the social networks between cities and rural areas, and also the needs to practice the engaged scholarship to connect the academic research with the solution of problems on hand. This research project took Hsinchu urban and rural areas as contextual domains. We treat Hsinchu and Zhubei cities as urban areas and neighboring townships, such as Qionglin, Hengshan, and Jianshi, as representative rural areas. We investigate the changes of urban-rural relationship through the economic development in Hsinchu, and then propose the transformation models for reestablishing urban-rural value co-creation relationship. We design and evaluate the action plan to realize these objectives via joint efforts of three sub-projected led by corresponding scholars in various disciplines. This project identified three typical regions to conduct contextual inquiries, substantiate local social capitals by working on three areas of issues, intelligent agriculture, arts commons, cultural and creative industries, and Atayal literature to innovate revitalization models. We plan to launch a co-op business model embedded with blockchain technologies to connect the value networks to exchange and co-create value, which in turn to establish the social capital for sustainability. We will conduct service system development and evaluation via the action design research process, which goes through exploration, substantiation, connection, and revitalization iteration. In these three typical urban-rural relationship regions, we expect to draw the practical contributions and social impacts on the regional revitalization, besides the achievement of academic excellence.
Results/Contributions

This project was conducted by three sub-project teams in three geographical areas, respectively. Subproject 1, “Lmuhuw Resource Bilingual Textualization and Integration into Local Creation" uses Atayal's history and oral culture as a starting point to revitalize Atayal's spirit. In the early stage, we spent efforts on historical data collection and interviewed to identify the inventory of local resources, search for the Atayal spirit forgotten in the mainstream economic model, and possible strategies to transform it into life in Satoyama. Regarding the local creation of Jianshi, mainly inYixing Village (Matai Tribe), we explored the local Atayal craftmen and cultural and creative industries, identified key development projects that could drive local revitalization, and give systematic attention and document digital records of collection.

Subproject 2, "Hengshan Life Aesthetic Settlement Creation and Development Project", continued field surveys of the Hengshan site and collected relevant historical and cultural data to clarify and analyze the historical context of the development of Hengshan Township in Hsinchu County and Youluo River watershed. Then, through the process design and the local workstation (Jiuzantou Station), we facilitated local residences to practice the innovative use of local cultural and historical content. In the past year, Hengshan cultural and historical survey, children's esthetics camp, resident lohas team, residential artists program, Hengshan picture book, etc. have been held to approach the objectives of revitalizing township.

In the third sub-project, the "Qiongbei Living Circle" worked on six items in the first half of the year: smart rice fields, Zhubei paddy event, local agricultural survey, and Donghai Elementary School special course cooperation. The creation of Smart Hsinchu city and countryside is to empower grassroot communities to accumulate more cultural and social capital, from Jianshi, Hengshan to Qiongbei.


The execution plan will adopt the OKR (Objectives and Key Results) model. After discussion by the team, the goals and key results are jointly formulated as follows:


Goal 1: Cross-regional resource integration

1. Cross-regional urban and rural travel

2. Cross-regional aesthetics of life

3. Cross-regional food and farmer education

Goal 2: Cooperation mechanism of river basin

1. Establish and operate Shangyou Cooperative

2. Establish and operate the Urban and Rural Cooperation Association

3. Continuous operation of the regional workstations

Keywords
Smart urban-rural developmentIntelligent agricultureAtayal literatureArts commonsCultural and creative industriesUrban-rural co-opAction design research
References
1. https://www.hisp.ntu.edu.tw/teams/nthu

Humanity Innovation and Social Practice

Contact Information
徐陶真
ric@gapp.nthu.edu.tw