The article argues that corporate social responsibility (CSR) investments act as an intangible asset that helps companies maintain relationships with stakeholders, providing protection against external disruptions like natural disasters. Through a difference-in-differences analysis of manufacturing firms, the study finds that those with higher CSR ratings demonstrate better operational performance during major disasters. Two key mechanisms enabling this resilience are identified: motivated employees and loyal customers. The evidence indicates that CSR investments enhance employee motivation, resulting in increased productivity after disasters, while also fostering customer loyalty, which leads to more stable sales. Overall, CSR is shown to be a critical factor in helping manufacturing firms navigate the challenges posed by significant disruptions.