With the advancement of information technology, businesses can efficiently collect abundant data from their customers or partners. They are looking for data analysts to help them to generate insights from the data, and therefore make efficient managerial decisions. This course aims to help students to develop the capabilities of using advanced analytical tools. This course adopts a case-based teaching approach. Apart from the introduction of business management concepts, it will introduce cases and use the case datasets to conduct analysis by using R and Excel. The course will then discuss the outputs of the analysis and offers managerial implications to the managers based on the outputs.